The challenge faced in this campaign was to increase the physical activity of those who do not normally enjoy outdoor activities. The intent of this campaign is a walk-a-thon event, a small stepping stone into physical activities for those who do not usually partake in them.

By giving complimentary promotional items that will help inspire more people to do more activities, for example, being gifted a free frisbee may inspire someone to use it with a friend, family member, or a pet — even if it is for 30 minutes!